The Truth About Off-Market Properties

Do I get access to off-market properties?

Yes — all the time.

Are they always the best properties to buy?

Not necessarily.

Let me explain.

What Off-Market Really Means

A true off-market property is one that’s not listed anywhere online — not on the major portals, not on the agent’s website, and not advertised with a signboard or open homes.

But the term off-market has become a bit of a marketing tactic. These days, many properties called “off-market” are actually pre-market — a short preview period before they go fully live. Agents will alert their databases, promote the listing quietly, and give buyers the impression they’re getting exclusive access.

This strategy builds FOMO (fear of missing out) and often encourages buyers to act quickly or pay a premium, believing they’re getting a rare opportunity.

What a True Off-Market Looks Like

In contrast, a genuine off-market sale usually happens when a property owner is open to selling quietly, without the hassle of preparing the home for inspections or spending on advertising. It might be:

• A private agreement with the agent to quietly find a buyer

• A seller not quite ready to go live but open to the right offer

• A niche property with limited appeal or availability

In many of these cases, I’ll be contacted as a buyer’s agent with qualified clients, because agents know I can move discreetly and efficiently on behalf of my buyers.

Are Off-Market Properties Better?

Sometimes — but not always.

In fact, sellers who choose to go off-market are often less motivated. Without the competitive pressure of public marketing, they tend to set unrealistic price expectations. They’re not testing the market, and they’ll usually only sell if they get a premium.

On the flip side, on-market sellers have typically invested in presentation, staging, and advertising. They’ve committed to the process and often have strong motivations to sell — a timeline, a move, or financial pressure. Negotiating with a seller who’s motivated and informed by the open market can be far more productive than chasing an off-market unicorn.

When Off-Market Makes Sense

There are moments when an off-market deal is ideal — particularly when a buyer has a highly specific brief and is willing to pay for the right fit.

Examples might include:

• A tightly held street or school zone

• A unique architectural feature

• Rare garaging, access, or land size

• Privacy requirements or celebrity status

In those cases, finding the right property (even at a premium) can be more valuable than waiting for it to hit the open market.

My Approach

Yes, I get access to off-market properties — and yes, I leverage that access. But I also weigh every option strategically.

By combining on-market and off-market opportunities, I help my clients assess which properties are worth pursuing, and which are just clever marketing in disguise.

Focusing only on off-markets?

You might just be paying for the privilege.